The Defination of Music

Music. I go through over two hours playing, singing, or tuning in to music everday. Nearly all that I do includes music. I love it; it can lift my spirits, or reveal to me a story. Yet, what is music? Is it something you can move to? Something that is played or sung? Is it something that has equalization, or sounds lovely? What is music? It is characterized as â€Å"An artistic expression comprising of groupings of sounds in time, including tones of unmistakable pitch sorted out melodically, agreeably, and musically. † To me, music implies articulation. At the point when I was six years of age, I obtained my first CD player.I didn’t get any CD’s with it, so I utilized my folks. One CD that I got was by Mindy McCready. I didn’t comprehend what the tunes were about, however I realized I truly appreciated the â€Å"beat† of the tunes, the instruments in each piece, and the sound of her voice. I would consistently be singing my own words to her melodies and I needed to figure out how to make music as she did. She impacted me in a manner I didn’t comprehend at that point, yet I realized I needed to find out about the manner in which her melodies worked. I needed to realize how to make something that sounded like her tunes, and how to make it my own.That CD is the thing that made me go gaga for the idea of, and the thought itself, known as music. In third grade, just two years after I understood the amount I preferred music, I began piano exercises with the console player from my congregation. His name was Larry, he was an incredible motivation to me. Larry asked me on my first exercise if learning piano was something I truly needed to do, or in the event that it was simply something my folks were having me do. I let him know, considerably more genuinely than a third grader ought to have the option to, it was something I expected to do to have the option to all the more unmistakably get music; and that I was anticipating each exercise we would have.One week later, on my next exercise, I gazed to become familiar with my scales. Typically, it takes understudies a very long time to learn and retain the entirety of the scales, however it took me just half a month. I was substantially more musically talented then anybody understood and I immediately took on numerous different instruments. From third to seventh grade, I figured out how to play the piano, guitar, bass, saxophone, french horn, trumpet, clarinet, and woodwind. I likewise took ensemble, preparing my voice to be as well as could be expected be. The manner in which I could communicate distinctively through all of these instruments, made regular an upbeat adventure.I utilized the instruments as an outlet; when I was glad, the music would be uproarious and fun. However when I was vexed, the music would be forlorn, slow, and calm. I passed on my sentiments through the music. The more I found out about music, the more open I became with decisions. Befo re I turned into a â€Å"band geek†, I was peaceful and refined. I didn’t converse with numerous individuals and I didn’t have any goal on evolving that. After I joined two groups however, my life changed definitely. The two classes would bring about a â€Å"different me†.When I would play music in my jazz band, I would leave the class energized and prepared to attempt new things. At the point when I would go to ensemble, my decisions would be more idea out, longer, and with more profundity to them. Each piece I played would change my day; contingent upon the amount I appreciated the piece, and who I was playing it with. The individuals in band are a central motivation behind why I love music. In the event that you’re sitting alone in a room, playing a console, you won't have close to as much fun, or being as creative with your melodic decisions, at that point if your with a couple of your closest companions, all who play instruments or sing.An cas e of this is from a year prior, when I had a guide in musical band. He was an astounding saxophone player who adored individuals. I was his second in order, and for being that, he showed me a couple of his stunts on how he turned out to be such a darling performer and individual. He told me the best way to play music with more articulation in solitary notes as opposed to taking a gander at the piece all in all. He helped me on act of spontaneity and on making a piece individual. He additionally told me the best way to calibrate a melodic piece; how to make the various parts cooperate agreeably, and how to then play it correctly.He was an incredible motivation to me and I am dismal he graduated, however excited I had the chance to be instructed by such a capable performer for our time. In the wake of gaining such a great amount from such an incredible guide, I started to address how my music could be improved and how I could communicate better. I thought about agreement and tune, and how to adjust them; I thought pretty much all the various instruments in various types of groups. However, I needed to push my limits and become a superior instrumentalist.A extraordinary artist once stated, â€Å"Then let every one of us make the right decision, endeavor energetically toward the out of reach, create as completely as we can [with] the endowments God has given us, and never stop learning† (Beethoven). To me, this implies you shouldn’t stop when you think you’re at your best. Continuously push forward, making your own cutoff points and don’t fall into society’s desires. This is the means by which I saw music; it was something I would never set a boundary for and making progress toward flawlessness was the best way to be fruitful with it. Right up 'til the present time, I attempt my best with music, I make it my own, and I love to play it.There is nothing else like it, for music is all over; all individuals know some kind of music, a nd it influences each individual in an alternate manner. I appreciate music incredibly, and trust I will have the option to keep finding out about it for an incredible remainder. The articulation used to make music is an unexplainable ability that anybody could use, and without it, the times of life would be dull and exhausting. The manner in which I see it, and as my band executive reveals to me day by day, music rises to life. SAU Library, + Beethoven, the Music and the Life. + by Lewis Lockwood. Distributer: W. W. Norton and Company; first version (December 16, 2002) + October first 2011

Reader Response Theory free essay sample

Perusers have been reacting to what they have perused and experienced since the beginning of writing. For instance, we have Plate and Aristotle who were worried about crowd reactions and how plays produced pity and dread on them. All things considered, the crowd or perusers were uninvolved. After the presence of peruser reaction hypothesis, perusers are initiated. They include themselves to expound the content, fill in the holes and authorize their encounters with the content. Most peruser reaction pundits can be isolated into three gatherings. One of these gatherings is, as they are called, the structuralist. They accept that the peruser must be a functioning member in the production of importance. The importance, for them, is considered as a mind boggling arrangement of signs and codes that the peruser ought to find. Acquiring their etymological jargon, hypothesis and strategies from Saussure, structutalists accept that codes, signs and rules must be settled in the content to get its significance. We will compose a custom exposition test on Peruser Response Theory or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page They likewise believe that each peruser has scholarly skill that makes us, as perusers, join with the content, give translation and change our perusing or other's understanding's to it. We, as a structualist peruser, can see that Edgar Alan Poe's â€Å"the Fall of House of Usher† is a genuine guide to be perused the strucsturalist standards. We can apply it on the topical solidarity and two significant codes in the story. In any case the topical solidarity, we realize that the solidarity isn't just a literary solidarity, yet the manner in which the perusers use to decipher the content. At the asking of Allan Poe's story, the topical solidarity is set up. At that point we can finish it the entire story. It is a subject of a secretive solidarity of a universe. We can discover puzzle in words and pictures, for example, â€Å"a dull, dim, soundless day in the fall of the year†. Indeed, even the year here isn't determined to make it increasingly vague. The title itself â€Å"the Fall of House of Usher† incorporates the name of the man and the house itself, so we have relationship between the house and the individuals which make it increasingly joined together and vague simultaneously. Moreover, our artistic capability causes us to find that in the initial passage, there is a â€Å"pathetic fallacy†. We can see that the melancholy characteristic occasions mirror the human occasions. For instance, â€Å"oppressively low†, â€Å"singularly dreary† and â€Å"melancholy place of Usher† these speak to the bleak and dismal circumstances of the characters. Also, the structure has a similar air â€Å"bleak divider, dark and startling tarn†. Thusly, we have a secretive solidarity that connections time, house and individuals. Toward the finish of the story, every one of them breakdown in one fall after the demise of Usher. To talk about the main code which is hermeneutic one, it is worried about riddle, puzzle or unanswered inquiry. We can see the utilization of this code through the account of the story. The method of describing beguiles us. It causes us to ask a few inquiries, for example, for what good reason the scene is startling? Why the year isn't indicated? Who does Usher dread? What will occur straightaway? This code works since the storyteller saved the answers for these inquiries covered up. He just offers us halfway responses, for example, â€Å"I know not how it was†¦ but rather is was a mystery† and â€Å"it was past our depth†. The subsequent code is emblematic one. It worries about the parallels that may control the story. Paired activity can be imagined in Poe's story from the limit among people and non-people which are violated. For instance, the structure has human's highlights as he stated, â€Å"vacant eye-like windows†. In this way, we can feel the converging of human and lifeless things. We additionally can see something very similar when Usher alludes with the impact of the structure as â€Å"physique†. This embodiment of the house identifies with his conviction that the one of a kind and appalling environment around the house has the equivalent â€Å"sentience†. All things considered, peruser reaction hypothesis gives a space to perusers to stand up, to order themselves in the content and to include their encounters to it. Structualists are one of those pundits who find that the importance of a book can be found by perusers through after the topical solidarity and through fathoming the codes. In Edgar Allan Poe's story, we locate the secretive topical solidarity, and we discover the hermeneutic and emblematic codes.

Office Communication Top Ten List Entry #10 COLUMBIA UNIVERSITY - SIPA Admissions Blog

Office Communication Top Ten List â€" Entry #10 COLUMBIA UNIVERSITY - SIPA Admissions Blog This is the tenth and final entry in our “Top 10? list for you to consider when communicating with our office and applying. Number 10 Subscribe to this blog! The best way to stay up-to-date regarding matters of admission is to subscribe to this blog.   Yes the SIPA Web site is a great source of information and you should familiarize yourself with it, but for the most part the Web site is static and is rarely updated.   We try to update it as needed, but the blog is much more informative as far as the day-to-day things going on in our office. Over in the right menu there is an empty box with “Subscribe” written below it.   Simply enter your email and each and every time this blog is updated, you will receive an email message letting you know here is new content. Why is it a good idea to subscribe?   Well for one we try to monitor common questions and post answers to the site for mass consumption.   Two, this is your window into the admission cycle.   We will update you on what is going on in our office.   And finally, this is a great way to find out more about what is going on at SIPA and to learn about fellowship opportunities.   You can consider this to be the most interactive Web space concerning matters of admission and financial aid.

The Bird Flew Away - 2473 Words

We still need to learn more about Henrique, the brother-in-law of Leà ´ncio. He was an elegant and handsome young man of twenty years, frivolous, impulsive, and vain, as often are all youths, especially when they had the good fortune to have been born to a rich father. Despite those deficiencies, he had a good heart and a generous soul. He was a medical student, and since he was on vacation, Leà ´ncio invited him to come visit his sister and spend a few days at the estate. The two young gentlemen arrived from Campos, where the previous evening Leà ´ncio had gone to meet his brother-in-law. Only after Leà ´ncio married, since before that he rarely stayed at the family home, he began to notice the extreme beauty and exceptional†¦show more content†¦For your age, you already have the marrow of a moralist! ... Dont worry about it, my boy; your sister isnt so suspicious, and shes the one that likes Isaura seen and admired by everybody. And shes right; Isaura is like an extrav agant art piece, which should always be displayed in the parlor. You want me to send to the kitchen my mirrors of Venice? Malvina, coming from the interior of the house, cheerful, fresh, and happy as a spring morning, interrupted their conversation. Good morning, lazy gentlemen! she said with a clear and pleasant voice that reminded the listener of the chirp of a swallow. At last you got up! Youre very happy today, my dear, her husband replied smiling. You saw the blue bird of happiness? Not yet, but I will; I am cheerful, and I want today to be a day of celebration for everyone. However, that depends on you, Leà ´ncio, and I was eagerly awaiting for you to wake up; I want to tell you something; I should have already told you yesterday, but I was so pleased to see my ungrateful brother, whom I havent seen for so long, I forgot ... What is it? ... Tell me, Malvina. 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In The Epic of Gilgamesh, the story of Utnapishtim and the flood that is reminiscent of the Biblical account of Noah and the flood, both utilize symbolism of the flood, the structure to survive the flood, and the birds to establishRead MoreThe Myth Behind the Singing and Chirping of Birds551 Words   |  2 PagesSince the beginning of time, people have always wondered why birds sing and chirp. The answer lies in â€Å"The Legend of the Birds.† Here is how it goes†¦ Once upon a time, in a land far away, there was a tree that reached to the heavens. Inside this tree there lived all the birds in the world of different breeds, color, shapes, and sizes. Now each bird lived peacefully in the tree speaking the language that humans do today. The flock of the birds included laws about obeying the rules, how to act, and theRead MoreA Detailed Lesson Plan In English1614 Words   |  7 PagesThere are ten seeds in the story. So let’s find out whether your answ er is correct. 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The New Jim Crow And The Article On The Myth Os Mass...

After reading both The New Jim Crow and the article on the myth os mass incarceration, I was surprised to see how different they really were. The book is suggesting that mass incarceration is in fact the new Jim Crow, while the very title of the article infers that mass incarceration is a â€Å"myth† and is something that is not actually happening. That being said, I believe there are many ways in which Michelle Alexander would respond to this article in order to defend the topic of mass incarceration, and the fact that it is African-Americans in particular who are suffering from these disparities. To begin, I would like to point out a statement at the very beginning of the article regarding the myth of mass incarceration: â€Å"Violent crime, not drugs, has driven imprisonment. And drug offenses usually are for dealing, not using† (Latzer). While this may be what the statistics show, I believe that Alexander would argue that this does not necessarily disprove that mass incarceration is not an issue in the United States. I think she would show that the is sue of mass incarceration is not explicitly based upon the drug war alone. She would probably argue something along the lines of ‘who was actually being accused of, and charged for, these violent crimes?’. She would probably conclude that it would, more often than not, be people from the colored populations who are being placed in prison for these violent crimes, at least far more frequently than those from the white

The Cheesecake Factory Free Essays

There are a couple Of particular thoughts inside the set Of accepted rules that has some seriousness to the Cheesecake Factory†s business. It is basic that this set of principles is secured in light of the fact that staff parts must comprehend the Cheesecake Factory’s morals and conviction framework in correlation to different associations in light of the fact that it may vary as to social substance, values, and requesting of convictions (Machines Von, 2005). The principal critical thought in the set of accepted rules is clash of investment. We will write a custom essay sample on The Cheesecake Factory or any similar topic only for you Order Now The organization particularly expresses that a worker must keep away from circumstances in which a clash of investment would exist or have the presence of a clash of premium. This is greatly critical to the business on the grounds that it will keep workers from having the presence of giving special treatment to relatives, foremen, and business engages. In the event that the organization were to permit such conduct it could open them up to poor business exchanges that may not be beneficial and in addition block the current connections they have shaped with endorsed business associations. A typical case of this is if a general supervisor of an area had a relative who as a cry businessperson it would be disgraceful for that GM to use that relative to plan and offer requests of whimper to the restaurant. Besides, the set of accepted rules has procurements that make preparations for requesting. The non-requesting condition expresses that all workers and visitors should not feel influenced to buy or engage in merchandise and administrations that are non organization related. This is to help maintain a strategic distance from a circumstance where the organization’s advantage ND brand is erroneously coincided with an alternate organization’s advantage and brand. This can turn into a significant issue with a business in light of the fact that it can unmistakably open a business up to undue legitimate liabilities. Case in point, if a worker is offering corrective items inside the restaurant and the items cause a client to have a hypersensitive response the organization can be held at risk on the grounds that they gave the appearance they were embracing the items to the client. These two particular territories are greatly critical to the practicality of the business on he grounds that they can both open the organization up to undue obligation and are regularly two zones inside a set of accepted rules that can without much of a stretch be misconstrued. The key steps that can be taken by the executive to safeguard that the understood rules are followed by making the staff mindful of the set of principles. This is possible essentially by making it a vital piece of the employing procedure where the representative needs to sign that they read the set of principles and additionally being given a duplicate. This guarantees hat all workers are made mindful of the doe of behavior and having a duplicate promptly accessible when they are confronted with a circumstance they accept may have suggestions inside the set of principles. The Cheesecake Factory should then consider workers responsible to the implicit rules. This is possible through activity notices and verbal censures when there are infringement if the set Of accepted rules. For instance, the set of principles entirely forbids clashes of investment. In the event that the former case we expressed were to happen between the GM and the cry councilperson it would be basic that the representative is composed up expressing the infringement and the conceivable outcomes of their activities. It will be critical to distinguish the infringement on the implicit rules and additionally referencing their marking of the set of principles demonstrating they were mindful of the strategy’. Notwithstanding this It is critical that the Cheesecake Factory makes an environment where morals are esteemed. This is through the consolation of great choices through applause and in addition secretly decrying dishonest resistances. This is basic on the grounds that morals give a worker values that will figure out if their activities are correct or wrong and in addition if the result of such choices will be great or awful (Kicking Grittier, 2004). When you make the best possible environment for morals to flourish you can guarantee that a set of accepted rules is maintained and hotly taken after. Finally, the Cheesecake Factory has a huge number of chances that could permit it to be all the more socially responsive in the groups in which it works. How to cite The Cheesecake Factory, Papers

Regulation in Mass Media free essay sample

The responsibility of the FCC and their regulations are often questioned if they are necessary or not. By examining Horwitz’s â€Å"The Evolution of the American Telecommunication System and the Origin of Communication Regulation. ,† one could take the side that the regulation of media is necessary. Regulation of media is necessary to prevent a monopoly which is one company controlling the entire market. If there was a monopoly on media then the company could charge and price whatever they want and only give service to those they wanted to. By having media regulations this is not able to happen. Natural monopolies in wired carriers, which are monopolies approved by the FCC, keep costs down and prevent a cluttering of wiring in the air or ripping up streets to install underground wiring. The first sign of natural monopoly was with ATT and the telephone. According to Horowitz, it states: â€Å"Under the leadership of Theodor Vail, ATT maintain the telephony constitution a natural monopoly. One policy, one system, and universal service’ was Vail’s ot-reapted slogan. † (Horowitz, Page 99) Vail argued that by having more then one provider there would be a waste of resources and if there was one provider pooling its resources they would be able to provide a better service to the customer. Though this might be true, unless there is regulation by the government this idea of natural monopoly would be horrible. Now the FCC regulates any kind of natural monopoly that exists within universal carriers of a media. The beginning of regulation began with the start of large scale communication, other then print, in 1835 when Samuel Morse proved a signal that could transmitted a message by wire. Morse used pulses of current to provide a written code on a strip of paper. This code became known as the Morse Code. Morse gave a public demonstration in 1838 to congress, but it took congress over five years to fund Morse’s experiment of the telegraph. Congress funded Morse $30,000 to construct a 40 mile experiment from Washington to Baltimore, using telegraph wire. It took six years before a message was sent and received over the telegraph wire. This was the first time a message had been transferred other then print or word of mouth. Western Union became the main provider of the telegraph service, and became a monopoly in 1867. The telegraph created the umbrella of commerce, which was the first time the government intervened with communications. According to Horwitz, a common carrier obligation was established for all carriers that provided service for the telegraph. Telegraph companies resemble railroad companies and other common carries, in that they are instruments of commerce and in that they exercise a public employment and are therefore bound to serve all customers alike without discriminations, they have doubtless a duty to the public to receive to the extent of there capacity all messages clearly and intelligible written and to transmit them upon reasonable terms but they are not common carriers, there duties are different and are perfo rmed in different ways and they are not subject the same liabilities. (Horowitz, Page 95, 96) What this law meant was that there could be no discrimination in who the provider wanted to extend service to. In 1895 the first radio message was transmitted by Marconi. Radio area waves were open to who ever could make a device to transmit messages to other people with the same device. Broadcasting became more and more popular. According to Horwitz, â€Å"broadcasting-the dissemination of electrical messages through the airwaves to an undifferentiated audience-may not have been contemplated, but it was inherited in the technology of radio. (Horowitz, Page 112) Radio became more and more popular and the government stepped in like they did with the telegraph and telephone and began regulating radio. The first major regulation was the Radio Act of 1912. Before this, radio waves were open to the public. The airwaves started to become too crowded and the U. S. government decided to take actio n. The Radio Act of 1912 established government control over the airwaves and created guidelines for issuing licenses and distributing radio airwaves. The Radio Act of 1927 was the second major act that was established to regulate the media industry. This act created the Federal Radio Communications (FRC), which was responsible for giving licenses to broadcasters. This act also made it so that the radio airwaves were a public resource. As a result, broadcasters were required to serve the public interest. The regulations of broadcasted media and the regulation of print media are different. The regulation of print deals with copyright laws. Anyone could publish anything they want but if some one uses someone else’s words without proper notation they could be sued. Print is regulated more when dealing with news print; for example the newspaper. Most print media would not use profanity or any kind of naked pictures. Print media is mostly written based on ethics. The writer tries not to take sides or out right seem bias towards one particular side. Broadcast media like radio have different kinds of regulations. In order to have air time on the radio one needs to have a license. Radio also must provide a public service toward the listener. Radio just like print media tends to stay away from profanity and over sexual connotations. Print media usually has a fee, whereas, radio is free to the public. Both of these media’s have regulations but have different kinds of regulations from the FCC. Overall, the world of mass media has many regulations that exist. These regulations are decided by the FCC, which is an independent government agency created under the Communications Act of 1934. At the beginning the FCC was responsible for regulating broadcast, telegraph, and telephone. Now the FCC has expanded its regulations to include new communication technologies such as: the satellite, microwave, cellular telephones, PCS service and private radio communications. As one could see, the responsibilities of the FCC are necessary in monitoring both the delivery system and the actual media itself. Overall, by using Horwitz’s â€Å"The Evolution of the American Telecommunication System and the Origin of Communication Regulation. ,† one could tell the history of regulation and how important it really is to the people.

American Literary Classic On the Road Essays

American Literary Classic On the Road Essays American Literary Classic On the Road Essay American Literary Classic On the Road Essay Essay Topic: On the Road The Road Most peoples actions are influenced in some sort of way. American writing was influenced by Jack Kerouac. He was an American author whose most famous work came in the 1950s called, On the Road. The book is both fiction and non-fiction. It is about journeys across the country on multiple trips. His book has become the name of the beat generation. The beat generation is a group of writers in the 1950s that influenced culture in America in the post World War two era. Jack Kerouac set a new direction for American Writers. On the Road embraced much drinking, drugging, and fornicating (Robert Dean Lurie). This book had become an inspiration to many. Jack himself had been a successful person. He was as a football player, a fast, agile fullback, that he first won any kind of recognition (Joseph Lelyveld). Before he could be a football star he had to change schools. In 1939 he entered Horace Mann School in the Riverdale section of the Bronx, with the promise of a football scholarship to Columbia University if he could prove himself academically (Lelyveld). He had injured his knee during his freshman year so he decided to leave Columbia university and joined the military. He served first in the merchant marine, then briefly in the Navy, from which he was discharged as a schizoid personality (Lelyveld). Then, he became a writer. Jack Kerouac was a savior to some. The hippies claim him as an inspiration, as do many western Buddhists (Lurie). Jacks book On the Road included acts of drinking alcohol, traveling, drugs, and sex. This was Jacks youth he was writing about however, he never saw the impartial documenting of his own reckless youth as license for others to drop out of society (Lurie). Many found his book hard to follow, but he refused to revise it because for he regarded revision as a form of lying (Lelyveld). He wished to capture the truth, his truth, as best and as purely as he could. And he wanted to do this

What Does Santa Clauss Resume Look Like [Infographic]

What Does Santa Clauss Resume Look Like [Infographic] Ho Ho Ho!It’s that time of year again! Santa has his professional resume perfected and is looking forward to flying out to his next assignment. Santa is definitely admired by children everywhere, and he is very experienced in his job so he’ll probably skip his interview step.His resume demonstrates that he has a very clear career path and is filled with accomplishments. However, he still needs to take some classes on Excel to help with his list updating. Check out his resume below and see why he is the man for the job! [Source: Kickresume]

Luxottica's internationalisatoin and globalisation strategy Essay

Luxottica's internationalisatoin and globalisation strategy - Essay Example The researcher of the paper will examine the elements of the gradualist approach used by the company in its globalisation strategy. It will examine the competitive strengths of Luxottica. This will be followed by a critical view of the distribution strategy used by the company to capture the markets in the various countries it operates within. Corporate strategy refers to the long term, company wide plans instituted and implemented by top level management. Luxottica began in 1961 as a small obscure Italian optical manufacturer. It was originally set up to provide spectacles for the local markets and this was the main strategy employed in the first first decade of operations. Within this time period, the strategy was focused on establishment of the brand in Italy. This means that the owners just sought to provide for the local customer base in the home country. Within the first decade, the company grew sufficient competency and skills in the manufacture of spectacles. Whilst the compe tencies increased, the brand became admirable overseas. In 1971, the company made major contacts outside Italy and began to export. This strategy was simply based on the production for a larger customer base who dwelt outside Italy. The corporate vision was still local in nature. The only variation was the increase in demand caused by the introduction of new customers outside the borders of Italy. In the early 1970s, the plan was simply to manufacture and sell to wholesalers in foreign countries. The wholesalers in these foreign companies had to find ways of selling the Luxottica products. Luxottica remained Italian in outlook. In the 1980s, the focus changed. Luxottica decided to pursue an international corporate strategy. In this drive, they quit the strategy of just producing for wholesalers. They rather sought to produce the spectacles and get some control in the sales and distribution of the product in foreign markets. This led to the growth in international distribution networ ks and channels. In the 1990s, the Luxottica went public. It floated shares on the New York Stock Exchange and later the Milan Stock Exchange. This led to a solid capital base which provided the funding to expand and capture a larger market share in foreign countries. The strategy again changed in the mid-1990s where the company focused on the acquisition of new brands in the spectacles industry. This complemented the expansion of the distribution channel which led to the acquisition of more retail outlets in USA, Asia Pacific and the Rest of the World. International Marketing Strategy In 2007, there were over Luxottica centers around the world. This was made up of over 6,400 outlets globally. Luxottica's international strategy brings the firm a sales of over $6.4 billion each year. This is quite large and can be credited to the marketing strategy that it has developed over the past years. The international marketing strategy used by Luxottica is similar to what Professor Piercy wil l call 'the process of going to the market' (Piercy 13). It involves three steps: value definition, value creation and value deliver to customers (Piercy 14). In this process, the company's top level management examines international demands and expectations. This normally involves the critical examination of marketing trends and other financial indicators

Assignment 1 Coursework Example | Topics and Well Written Essays - 500 words

Assignment 1 - Coursework Example 3). However, agricultural and food practices have a significant impact on the environment and contribute to water, air and land pollution (Turk and Bensel, 2011, ch. 3). Nitrogen and phosphorus from fertilizer runoff into rivers and lakes lead to eutrophication and suffocation of fish, and pesticide residues in water pose a human health risk if consumed. Soil erosion gives way to dust storms, and methane gas produced by livestock contributes to global warming. Overirrigation of fields leads to waterlogging and loss of arable land, as has happened in Punjab, India. Deforestation is carried out to clear land for farming, eventually resulting in increased soil runoff, decreased rainfall and loss of soil fertility. Overfishing has led to a decline in the number of many fish species, such as the shark, to dangerously low levels. Natural disasters, attributed to global warming, have also had a significant impact on global food production. Among recent examples, a severe drought in China in winter 2011 severely damaged the wheat crop (Bradsher, 2011), and a flood crisis in Australia has followed a decade of water shortage, exacerbating the hardships faced by farmers (Belford, 2011).

The Prince By Niccolo Machiavelli

The Prince By Niccolo Machiavelli Niccolo Machiavellis gift to Lorenzo de Medici, The Prince, is a discourse discussing politics and how a prince should rule his state. Machiavelli describes his beliefs on the most efficient way for a prince to rule and remain in power and validates his arguments by referencing historical examples and using metaphors. One of the most prominent themes of The Prince is fortune. When speaking of fortune, Machiavelli is referring to luck, fate, or chance. He applies this concept to princes and principalities. Fortune can be either useful or advantageous, or it can be harmful or dangerous. Machiavelli believes that fortune controls half of ones life and the other half is controlled by ones own talent. Machiavelli argues that someone can gain power through his own ability or by good fortune. Good fortune could possibly come in the form of being born into power, buying power, or being assigned a governmental position. Machiavelli believes that it is very easy to come into power with fortune but very difficult to come into power with ones own ability. On the other hand, staying in power after acquiring it by fortune is very difficult whereas staying in power after acquiring it by virtue is rather simple. Machiavelli supposes this because people who have come into power with fortune rest simply on the will and fortune of whoever has given a state to them, which are two very inconstant and unstable things. They do not know how to hold and they cannot hold that rank: they do not know how (26). In other words, Machiavelli believes that individuals who acquire their power through fortune are unable to successfully hold their power because they do not have the necessary experience or found ation to effectively lead a state. Machiavelli compares fortune to a powerful and flooding river that inflicts destruction of plants, houses, and valuable resources. Although there is nothing that can be done to stop a raging river already in progress, preventable measures can be taken to ensure that such a river inflicts little to no harm by building dams and barriers. Similarly, fortune demonstrates her power where virtue has not been put in order to resist her and therefore turns her impetus where she knows that dams and dykes have not been made to contain her (98). In the same way that one can prevent a catastrophic river by building dams, a prince should strive to anticipate bad fortune so as to be capable of resisting it when it arrives. Since fortune controls half of ones life and the other half is controlled by ones own skill and ability, Machiavelli believes that, as mentioned before, a successful prince is capable of using his own ability to counteract bad fortune. He analyzes what a prince should do during times of peace so as to be prepared for times of war. His views on this concept are rather simple; a prince should have no other object, nor any other thought, nor take anything else as his art but that of war and its orders and discipline (58). Machiavelli expounds his argument by saying that a prince can prepare for war by exercising his mind and his actions. In order to train the mind, a prince should study past battles, wars, and leaders. Furthermore, in order to exercise his deeds, a prince should go on hunting trips so as to further understand his states land and keep his armies strong. According to Machiavelli, a prince cannot rely too much on fortune and must be able to accomplish tasks through his own prowess. He admits that relying on talent and strength is much more difficult than relying on fortune. Nevertheless, depending on fortune too much can be disastrous because fortune is unpredictable. If a prince who is accustomed to good fortune were to encounter sudden bad fortune, he would be unprepared, thus making the prince susceptible to devastation. Although a prince may resist fortune and instead rely on his own talents, this may still not be sufficient to attain Machiavellis perception of an ideal ruling system. Despite his scholarly and defensible politics, Machiavelli did become rather notorious for this concept because it excludes a heightened sense of morality. Machiavelli argues that a prince or ruler should not depart from good, when possible, but know how to enter into evil, when forced by necessity (70). In other words, Machiavelli believes that a prince must know how to adapt to certain circumstances even to the point of being immoral if it is in the best interest of his principality. Machiavelli states that there are two kinds of combat: one with laws, the other with force (69). He goes on to say that humans are inclined to follow the one with laws whereas animals are inclined to follow the one with force. According to Machiavelli, laws are not adequate enough for a prince effectively lead and therefore, the prince must learn to use force. Because animals are more inclined towards force, Machiavelli asserts that a truly effective ruler will become like animals. He draws attention to the fox and the lion. A fox is unable to protect itself from wolves and the lion is unable to protect itself from traps whereas a fox can detect traps and a lion can fight off wolves. Thus leading to Machiavellis conclusion; if a prince became like a lion and a fox then he would truly be a great ruler. The harsh realities that Machiavelli presents are contrary to what most people regard as virtuous or honorable. However, he believes that a truly virtuous prince is one who is willing to compromise his morals and do everything that is deemed necessary for the welfare of his state. Although beneficial for the principality, this may prove to be a problem for the prince because the inhabitants of his principality may not be satisfied if they learn of any immoralities or dishonesties the prince may have committed. This discontent may compel the public to dislike the prince. Therefore, Machiavelli cautions princes and rulers to always appear to be virtuous to the public. He even gives an example to prove that he is indeed correct in his assertion. He states that Alexander VI never did anything, nor ever thought of anything, but how to deceive men, and he always found a subject to whom he could do it (70). Furthermore, Machiavelli explains how the public should perceive a prince regarding certain traits. One particular quality that Machiavelli mentions is generosity. Machiavelli explains that generosity is obviously perceived as virtuous but a prince must remain careful so as not to gain a reputation of generosity. He argues that if a prince gains a reputation of generosity then he will be compelled to use his resources in order to keep that reputation. If, however, he were to try to liberate himself from a generous reputation, he would be perceived as parsimonious, thus causing hatred from the public and likely weakening him or even leading to his downfall. Another major topic that Machiavelli discusses regards whether it is better for a leader to be feared or loved. Machiavelli explains that since men love at their own convenience and fear at the convenience of the prince, a wise prince should found himself on what is his, not on what is someone elses (68). Machiavelli supports his contention by analyzing human nature. According to Machiavelli, people will always fear punishment regardless of the circumstances. On the other hand, if a prince is loved rather than hated, people will be more willing to disregard a connection of love for their personal benefit. However, as mentioned before, Machiavelli believes that a prince cannot be hated by the public. Therefore, a prince must ensure that he is feared but not hated. In summary, Machiavelli believes that ones ability controls half of his life and the other half is controlled by fortune. In order to be an effective leader, a prince must not become too reliant on good fortune and must overcome any obstacles that arise by using his own talents. Additionally, the prince must use his abilities to anticipate bad fortune so as to be prepared to combat it when it arrives. Furthermore, a prince must truly love and be virtuous to his country. He must love his country enough so as to be willing to employ certain vices such as cruelty, frugality, and deception. He must be feared and respected by the public but he must ensure that he is not hated. Machiavelli believes that if a prince or a ruler were to follow all of his recommendations and admonitions then that prince would surely be able to attain magnificence and be able to preserve his principality.

Internet Critique Essay

Internet is an incredible and enormous source of information and, thereby, information searched on Internet must be evaluated for credibility to effectively serve the variety of users. This paper provides a critique of the website â€Å"Healthline†, according to the criteria of Thede and Sewell (2010). Healthline is one of the popular website among Internet users, that offers users to search for health topic and medical advise online (http://www.healthline.com). The users can find different treatment options available for a diagnosis as well as information about the drugs. It also allows the users to search for a specialist depending on their residential area. The criteria illustrated by Thede and Sewell (2010) is important in guiding users to differentiate between reliable and unreliable information. By using this criteria users become knowledgeable about evaluating the credibility of a website. The questions posed in the checklist prompt critical thinking process, and leads us to find the underlying intent of the website. The criteria assist users to check the validity of information by finding if the information is peer-reviewed or verified by qualified editor. Only if the found health information were from a valid scholarly source then it would be trusted. If the user’s intent is to validate the information then this criteria should be applied to any other website regardless of the underlying intent. For instance, commercial website’s sole intent is to sale their products. The Internet users now can search on the web for other websites that offer peer reviews on that product. Source Healthline runs by a company Healthline Networks Inc. Originally founded in 1999 but re-launched in 2005 with current name. Detailed description is given about the company’s motto, board of directors and management team in company-info section. A search for a specific disease results in a choice to go to different websites or choose the articles that are listed. If the editorial team does the article then no author name is specified, but it’s reviewed by a qualified MD with or without their credentials specified. But if the article is from an encyclopedia or another publisher, there is only author name is given with their affiliation and article’s published date but no author’s credentials. The last review date of an article is shown at the bottom of the page. The publisher name is shown as well with the copyright information. If author name is displayed, there is no link to contact the author. The link is available if the article is licensed from another publisher. There is no link available to contact the article reviewer. Funding Healthline is found to be a commercial site, generating its revenue mainly from the advertisement. It’s a free website for users. The home page is attractive and shows the advertisement at top and bottom of the page. There is also video advertisement with no audio, resulting in less distraction. The advertisements are clearly labeled and don’t spoil the user experience, therefore making the navigation easier. Validity and Quality The home page of Healthline shows the accessed date on top of the page and copyright information at the bottom. The last reviewed date is displayed at the bottom of each individual article. New articles are shown at the home page with the name of the editorial team member on top. But if user is looking for something specific then some of the articles searched are almost two years old. User has to thoroughly search for up to date information. There are appeared to be no content and typing errors. Information appears to be non-bias. The language used is comprehensible to a general user and lacks the jargon terms. If user navigates to the company info, the purpose of the website is clearly stated. Some of the articles are written by the editorial team and reviewed by an MD with published date but no credentials, while other articles are sourced from a third party publisher with some links functioning. The website claims that articles that are done by Healthline editorial teams are reviewed by the board of certified physicians and medical editors. Detailed information about Healthline medical advisory board and their editorial team is also available on the website, including the name of each member with brief summary of their credentials. Healthline acknowledges licensing the medical and health content from third parties for publication, with clear depiction of their name and a valid link. Some of their third party publisher reference partner include A.D.A.M., GALE Cengage Learning, Gold Standard, NBC Universal, StayWell, Harvard Health Publications, Reed Elsevier and more. Privacy Healthline privacy policy is well outlined in the company-info section. They clearly state what information they are collecting from users and with whom they share this information with. They gave a detailed overview of what type of anonymous information they are collecting. Anonymous information includes the type of queries done on the website by a user, but doesn’t include any personal information such as, name email-address or phone number. User can choose not to pass-on this anonymous information by disabling the cookies. Healthline pledges not to share any personal information of registered users to the third parties. In comparison to the recognized privacy policy statement of HON (Health on The Net Foundation, 2011) website, the personal information collected is also not shared with any third party. However, HON also gathers â€Å"non-personal† information using their web-server. HON’s privacy statement is short and lacks the details about the non-personal information. On the other hand, Healthline company-info section not only clarifies in detail to the users what are the â€Å"Cookies† and â€Å"Web Beacons†, but also specifies the privacy policy for the children under thirteen. Summary To summarize, the criteria by Thede and Sewell helps user develop a sense to evaluate the sources and credibility of information, based on author’s qualifications and credentials, source of publication, website’s purpose, and website’s privacy policy. All of the criteria are found to be of most importance in helping user to evaluate a website for credibility, especially if user is searching information about their health. The healthline doesn’t meet some of those criteria. The criterion of source is not met because of the lack of consistency in providing author’s name and credentials. Healthline needs to develop a consistency in displaying author’s name, credentials, affiliation, link to contact the author, article’s last reviewed date, and link to contact the article reviewer. The validity and quality criterion is also partially met. The third party publisher’s validity is verifiable in some case where links are functioning. Healthline needs to specify credentials of the article reviewers as well as the name of their editorial team’s member who wrote the article. Also the health information needs to be up to date. Healthline meets the criteria of funding and privacy policy. It clearly expresses its purpose, and acknowledges generating revenues form advertisement. Its privacy policy gives user a detailed view about the anonymous and personal information and how it is used, gaining user’s trust.

American novel Essay

Inspiration is something that some people have difficulty finding, whether to write the great American novel or simply to get out of bed in the morning. Creative inspiration is much more delicate a subject, as when one does not feel the desire to create, the product most often suffers greatly. However, for me, creative inspiration comes from almost everywhere I look, as long as I manage to see beauty before me, and luckily, the world is a beautiful place. Beauty is truly everywhere; it can be in a sunset, a work of art, or in a masterpiece of architecture. There is manmade beauty and natural beauty, and both have unique appeals that inspire to humans in many different ways, including creatively. Along with the millions of writers, painters, and poets that came before me, I find creative inspiration in noticing the beauty of things, no matter how common or rare. I can also find beauty amidst things that are ugly, if anything gaining an increased appreciation for the beautiful moments of peace and lightness. No matter how much I suffer or observe suffering, it is easy for me to remember that life is indeed beautiful, and this often inspires me to continue creating beauty of my own. Human physical beauty is also something that inspires me creatively. It is impossible to deny that certain men and women are not beautiful, for a perfect face and body attracts many people from all around; however like the old adage that beauty is in the eye of the beholder, everyone else may not universally agree upon the external and physical beauty of these people. Some people make think blonds are beautiful, while others prefer brunettes; some people may like blue eyes, while others only find brown beautiful. This shows the subjective nature of beauty, which begs the question as to whether this beauty is significant at all or merely a matter of taste. However, like the beauty of Helen of Troy, legendary and often referenced in all arts, beautiful people inspire me to create. But, while physical beauty can inspire me to create, it is most often the beauty I find within people and myself that most inspires me. I believe the greatest and most inspiration beauty in life comes from within; and this kind of beauty can be achieved by everyone without pills, painful operations, or costly beauty treatments. I have learned not to put too much stock in the media’s representation of beauty, because I feel it robs from the more significant beauty that can be achieved in society when people think of each other and treat each other with equal respect and consideration. I do my best to live by the golden rule, and find situations the most beautiful when others do the same. I feel that many of the popular conceptions of beauty are based on half-truths and blatant deceptions, encouraging people to hide their flaws rather than love themselves. For me, honesty is beautiful and inspirational, and I try always to be honest, and subsequently inspired. Life is beautiful enough without having to worry about perfecting physical attributes, and the truth is that aesthetic beauty is not nearly as lasting or inspirational as emotional, spiritual, and mental beauty. These are the kinds of beauty to which I aspire and have successfully managed to cultivate in my efforts to harness creative inspiration. While beauty may truly be in the eye of the beholder, I feel confident in my own beauty because I treat everything in life as it is: beautiful. From this view, it is easy for me to find creative inspiration in just about everything I see, hear, and feel. I find joy and inspiration in everything, and I try to make everyone share in the beauty that I possess and inspiration I find, hoping that they can also create his or her own. I try to be truthful in all regards, and try never to feel insecure that my beliefs in my own beauty are false. I refuse to adopt the media’s perception of beauty, and prefer to find my own conceptions in what I see is true beauty: generosity, compassion, and joy. All I have to do is sit back for a moment, reflect on the wonders of existence, and I will inevitably be convinced of the beauty of life, and subsequently inspired to create some of my own. For me, this is the truth, and like the words of John Keats, â€Å"Beauty is truth, truth beauty,—that is all/ Ye know on earth, and all ye need to know† (Keats, 1901). For me, beauty is truth, and truth is inspiring. REFERENCES Keats, J. (1901/1999). Ode to a Grecian Urn. The Oxford Book of English Verse. Ed. Quiller- Couch, Arthur Thomas, Sir. Bartleby. com. 31 Jul 2008. .

Stalin Dbq - Free Essay Example

Sample details Pages: 3 Words: 858 Downloads: 1 Date added: 2017/09/25 Category Advertising Essay Type Narrative essay Tags: Economy Essay Joseph Stalin Essay War Essay Did you like this example? In 1917, Russia was crumbling into pieces. The World War I was draining all of Russia’s resources. There was shortage of food throughout the country, which left people starving. At the battlefront, millions of Russian soldiers were dying, they did not possess many of the powerful weapons that their opponents had. The government under Czar Nicholas II was disintegrating, and a provisional government had been set up. In November of 1917, Lenin and his communist followers known as the Bolsheviks overthrew the provisional government and set a communist government in Russia. However, in 1924, Lenin died and Josef Stalin assumed leadership of the Soviet Union, which was the name for the communist Russia. Stalin was a ruthless leader who brought many changes to the Soviet Union. Stalin’s goal was to transform the Soviet Union into a modern superpower and spread communism throughout the world, and he was determined to sabotage anyone who stood in his way. He used man y methods such as collectivization, totalitarianism and five year plan’s to achieve his goals. Stalin’s rule brought both harmful and beneficial consequences to the Soviet Union; however, the negative factors were so terrible, that they overwhelm the positive factors. To modernize the economy, Stalin came up with Five-Year Plans, which were plans that would rapidly develop the economy over a five-year period by setting up high production goals for heavy industry. In 1928, Stalin gave a speech before launching the first Five-Year Plan. Stalin said that they were falling behind other nations. We lag behind the advanced countries by fifty to a hundred years† â€Å"And those who fall behind are beaten†, he told the people â€Å"you must end our backwardness†. In 10 years, he thought the technological gap between the Soviet Union and the more advanced nations would be filled. He used this speech as a method of motivating the Russian people into partic ipating and supporting his Five-Year Plan. â€Å"Either we do it, or we shall be crushed. † (Document 1) Stalin utilizes Russian pride to try and push people so that they can be a more prosperous nation. Stalin created a command economy in the Soviet Union, which would allow him and the government to own all businesses and make all economy decisions. A chart from Twentieth Century History shows that the production target for industries such as electricity, coal and steel nearly doubled under the Five-Year Plan. (Document 2) To accomplish this huge increase in production would require a lot of effort from the Russian workers. However, to Stalin these goals were within reach because he basically controlled the people’s lives and the economy, through his totalitarian state (one-party dictatorship) and command economy. An excerpt from The Land of the Soviets shows that eventually, the Soviet Union turned into a powerful industrial state after the completion of the fi rst and second Five Year Plans. The industrial output in 1937 was 5. 8 times larger than it was in 1913. Also, the industrial growth exceeded that of capitalist countries and in 1940 there were 9,971,000 industrial workers, nearly three times more than in 1928. (Document 7) This evidence illustrates the positive aspects of Stalin’s Five-Year Plans. Stalin used a method called collectivization to increase agricultural production. He seized small farms owned by peasants and joined them making large government owned farms. In 1929, Stalin made a speech explaining his collectivization policy. He said that a nation that is rapidly developing couldn’t rely on an agricultural base provided by small farmers. He states that the agricultural units must be enlarged by â€Å"joining together the small peasant farms into large collective farms†. In his speech, Stalin also mentions that kulaks, which were wealthy peasants, must be eliminated as a class. Document 3) In this speech Stalin explained that agriculture must change in order to feed the growing population of industrial workers. The collective farms would receive the needed modern technology and scientific equipment, and it would all result in increased food production. Stalin made clear that the kulaks must be driven out in order for the plan to be successful. Once again, Stalin is using the power of speech to gain support for his collectivization plan. An excerpt from A History Civilization describes the horrific effects of Stalin’s collectivization. Stalin began deporting the capitalistic farmers (kulaks) to forced labor camps or Siberia, and peasants were being machine-gunned into submission. Peasants slaughtered huge amounts of horses, cattle, sheep and goats, burned crops and broke plows in desperate revolts. The amount of Russian livestock lost due to collectivization was immense. (Document 4) It is true that Stalin’s rule positively affected Russia, after all, the Sov iet Union did become a major military superpower under his government, and the economy also thrived. However, to fulfill these achievements Stalin acted as a harsh and cruel dictator. He ruthlessly killed people who opposed his form of government in his Great Purges. And his execution countless kulaks cannot be forgiven. Instead of protecting his people, he brutally sacrificed them for the benefited of the state, and most people would agree that that is not how a good leader should act. At the end of the day, Stalin’s positive accomplishments are hidden by all the atrocities he committed. Don’t waste time! Our writers will create an original "Stalin Dbq" essay for you Create order